but Disney isn’t just movies. They’re a conglomerate of various products and investments and subsidiaries. They can hold out quite long.
There is, bizarrely enough, a market incentive to prioritize a short term loss. Wall Street will reward Disney shareholders for refusing to negotiate with talent, because they're going to calculate a long-term steady state of growth for Disney with the expectation that wages won't grow and profits will. Cutting a deal will reduce Disney share prices long term, while holding out means the stocks will remain artificially inflated by speculators betting against the unions.
it’s incredibly easy to find enthusiastic scabs who are eager to enter the industry
YMMV. Scab content is easy to find, but its an unattractive long term investment. That's one reason you see them rolling guys like Harrison Ford and Bruce Willis onto the stage well past his expiration dates. Hollywood is a very closed community with lots of trust issues. Producers trust Ford and Willis in a way they simply don't trust New Guy I've Never Heard Of Before.
I suspect we're going to see the big production houses lean that much harder into AI generated content, just to see if they can find a model that sticks. Because, if the top execs had it there way, they'd make Harrison Ford the leading role of every movie produced forever.
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There is, bizarrely enough, a market incentive to prioritize a short term loss. Wall Street will reward Disney shareholders for refusing to negotiate with talent, because they're going to calculate a long-term steady state of growth for Disney with the expectation that wages won't grow and profits will. Cutting a deal will reduce Disney share prices long term, while holding out means the stocks will remain artificially inflated by speculators betting against the unions.
YMMV. Scab content is easy to find, but its an unattractive long term investment. That's one reason you see them rolling guys like Harrison Ford and Bruce Willis onto the stage well past his expiration dates. Hollywood is a very closed community with lots of trust issues. Producers trust Ford and Willis in a way they simply don't trust New Guy I've Never Heard Of Before.
I suspect we're going to see the big production houses lean that much harder into AI generated content, just to see if they can find a model that sticks. Because, if the top execs had it there way, they'd make Harrison Ford the leading role of every movie produced forever.