I can confirm this is probably happening because some of their staff are leaky leaky among certain groups. Unless they cancel which I doubt.
I have suspicions that it might even be crypto related, they actively pursued a reddit blockchain thing at one point in the past before sacking the main person responsible halfway through the job with 1 week notice.
Predictions on how this turns out?
People with capitalism brain genuinely think that monetizing stuff causes the magic of market forces to improve things. Reddit kind of works when people's only motiviation is either the lulz of shitposting, or the passion of effortposting about something they care about. That will all be washed way by monetization.