Plus - he's a natural born performer. He and his team borrowed an idea from standup comedy. As Trump is giving speeches he's always working on his new material. He's going with what works. If the audience likes it - repeat it: lock her up, build a war, etc. Trump doesn't even care what the words are as long as his audiences like it. It's kind of petrifying because one day Trump will realize that phrases like "kill them all" are fantastic because his audiences go into a frenzy when they hear them.