They are artisans, a working class distinct from the proletariat that neither has to do wage labor because they control a small mean of production (traditionally artisan tools like potter's wheel) nor steals surplus value from other wage laborers because they don't employ workers. There are still traditional artisans like self-employed plumbers, but modern artisans are podcasters, medium size Youtubers, Twitch streamers, Tiktokers, and other influencers who do editing and self-promotion on social media entirely by themselves. Some people would argue that modern artisans aren't actually artisans because they don't control the servers and means of distribution and are completely at the mercy of Youtube/Twitch/Tiktok. This just shows the proletarianization of all working classes into the proletariat.
There are probably many more traditional artisans than internet content ones. Go to a farmer's market or local goods store in your area and you'll see florists, embroiderers, woodworkers, jewellers, perfumers, soapmakers, printers, bakers, and plenty more making goods and selling them directly as their primary income or a substantial supplement to their wage work.
They are artisans, a working class distinct from the proletariat that neither has to do wage labor because they control a small mean of production (traditionally artisan tools like potter's wheel) nor steals surplus value from other wage laborers because they don't employ workers. There are still traditional artisans like self-employed plumbers, but modern artisans are podcasters, medium size Youtubers, Twitch streamers, Tiktokers, and other influencers who do editing and self-promotion on social media entirely by themselves. Some people would argue that modern artisans aren't actually artisans because they don't control the servers and means of distribution and are completely at the mercy of Youtube/Twitch/Tiktok. This just shows the proletarianization of all working classes into the proletariat.
There are probably many more traditional artisans than internet content ones. Go to a farmer's market or local goods store in your area and you'll see florists, embroiderers, woodworkers, jewellers, perfumers, soapmakers, printers, bakers, and plenty more making goods and selling them directly as their primary income or a substantial supplement to their wage work.