For me it is when companies/services market themselves as donating to XYZ cause if I buy their product. If they want to donate, they should have already done that with the money they have. Asking me to give them profit so that they can donate is so obviously pretentious.
Easier question: Which marketing tactics DO you like?
I like Steam's discovery queue, sometimes I find some pretty interesting stuff. It's entirely voluntary, and I can leave at any time, instead of holding my time ransom and demanding my attention with annoying cringe-inducing content like most marketing.
All of them. Make "banning advertising" an election platform, I'll vote for you. Ban billboards and other forms of commercial advertising everywhere. Advertising works, nobody denies that. If you see enough ads, on average, your mind will be changed. By allowing advertising to exist, we are sanctioning widespread mind control. It sounds crazy when you say it that way, but it's true. Advertising does not benefit the average person, it makes them buy stuff they have no native desire for. Advertising only benefits advertising agencies and their clients.
Let word-of-mouth and genuine desire for a good or service drive purchases of that good or service, not advertising, and you'll end up with a more efficient economy where our consumer choices better invest in our shared prosperity and future.
Advertising works, nobody denies that. If you see enough ads, on average, your mind will be changed.
Can you point to scientific literature that does prove this statement?
I'm gonna go the other way. The only marketing I acknowledge is factual reporting of design features that make a product suitable for the intended task. Anything else is dishonest and manipulative.
Think of Chris Cooper's character from Interstate 50. Any marketing claim must be specific, measurable, verifiable, and accurate.
On a related note, when shops let you "donate" stuff you buy at their store to a food bank.
This one needs to be illegal.
Apps that you need push notifications turned on for, but also serve ads.
For example, where I live the company that does riding sharing also does all kinds of deliveries. I get notifications about all kinds of restaurant deals.
The version of Amazon we have sends all kinds of unwanted messages from sellers if you add an item from their shop to your cart. It can be turned off, but it needs to be done one by one manually.
Even the mobile wallet apps that we use here send all kinds of ads.
Like, I need notifications about payments and that is it. Stop giving me full screen popup ads each time I open the app to make a payment. It just slows me down and frustrates me.
I dislike the urgency thing. "4 more people looking at this, only 1 spot left".
I also hate when it when the ads follow me around every social media platform.
That's why I love it here. Thank you lemmy.
Fear of missing out, or FOMO, is one of the advertiser's most powerful tools.
Stealing my time for nothing in return. Watching an ad to get content is a transaction. The door to door guy, or the guy who interrupts my shopping with “I’m not selling anything just asking you some questions” is annoying and I’m never going to use their product. The ones that persist after being told “not interested” can jump off a cliff.
I found a real easy approach to any undesired solicitation - zero contact, no reaction. Works on telemarketers, panhandlers, salespeople etc.
I have no shame about ghosting you publicly when the only thing you’re after is my money. If I’m in the home generator store, sure thing bro talk to me about my home power needs. If I’m walking out the supermarket and you slide around a booth to “help me keep my home safe during unrest” nah fam you can fuck yourself.
Cold open sales is parallel to pick-up “artists” imo. You want the transactional outcome for yourself, and my consent is the only thing you’re concerned about taking care of.
There's a pest control salesman who goes door to door every year, who I can't stand. Not only does he say outright incorrect things, but he can't take no for an answer. Every polite refusal turns into, "You know what, we can knock 80 bucks off that right now" or "How about we just make the first month free."
Next time he comes knocking, I'm going to be immediately upfront. I'm not interested in paying money to spray poison, that will end up in the canal and the river, to kill bugs that birds and frogs and bats could be eating.
Next one that comes to the door, I'm telling him he can have $20 if he humanely escorts the Latrodectus Hesperus living in our cupboard out. Let's see if he has any tricks up his sleeve other than poison.
For me it's branding something as "AI" as a buzzword. Almost all product marketing is full of AI hype these days.
Honestly, I'm fine with them putting the AI sticker on everything. What I have a problem with is if by AI they mean they scrape any and all data they can get their grubby little hands on.
Detaching basic features from an existing free product and making people pay a subscription for it.
The only marketing I don't hate is handwritten signs by the gate to a farm with addendums like "manur: $free$"
all of them. bill hicks had the only correct take on people who work in marketing
"Would you like to round up your purchase, we promise that we'll give it to somebody who needs it."
Large, well known companies that just advertise that they still exist. Like, yeah, I know McDonaldsBurgerTacoBellWendySonic's exist. I pass them on every street corner. Show me an advertisement for something I don't know exists.
Resetting/moving the products on the store's shelves en masse, not because there's holes from discontinued products but because "people will stop paying attention to the shelves if everything stays the same." I'm old and in a hurry and I was here to give you my fucking money. Don't make it hard for me to give you my fucking money.
Pricing to the 9's.
Filling the shelves with a bunch of things that don't seem to sell all that well, taking up space that could have been used to keep more of the fast moving products on the retail floor, just to have the appearance of diversity on the shelves.
when movie trailers for bad movies either only show you the good reviews or stop showing up on TV once the movie is released.
