This is true in the small but also the large:

As revolutionaries, we don't have the right to say we are tired of explaining. We must never stop explaining. We know that when the people understand, they cannot help but follow us. ― Thomas Sankara

I am always happy when someone encounters something interesting for the first time

XKCD

In case of the meme it was the Cyrillic alphabet. Writing systems and their origins can be fun!