Relevant essay about brainwashing versus licensing in the imperial core

https://redsails.org/masses-elites-and-rebels/

Talk of “manufacturing” and “inventing” suggests an imposition over and against the individual’s will. I believe that, on the contrary, the process of Western propaganda is better understood in terms of “licensing”: the issuing of moral license for the bourgeois proletariat to profitably go along with bourgeois designs without the feeling of shame overwhelming. In this alternative account people aren’t “brainwashed” insofar as they don’t actually believe the lies, not in the way that we generally understand belief. It’s more correct to say that they go along with them, whether enthusiastically or apprehensively, because it’s actually their optimal survival strategy.