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They went from a great tech shop where engineering excellence was the main driver to a strictly ad business the moment MBAs took over. Story as old as SV capitalism. They did the same to Boeing, HP and many others.
Ed Zitron has a nice write-up 'The man who killed Google search' here.
Natural consequence of 1) google being shit, and 2) "looking something up" and similar phrases automatically meaning the internet. No one is going to assume the library anymore.
on one hand I want their trademark to be eroded but on the other hand I want them to be thought of less
You know I never realized this until reading the article. I do find myself saying “look it up” more nowadays than when I used to say “Google it.”
