I mean you said general personality. Genocide supporters can be gregarious! I'd compare him to a more charming villain than either of them. Someone evil underneath but charming on the surface. Like books!Littlefinger or something. (show ruined this by making him too obviously evil).
But there are nasty things underneath, like genocide. So i'm probably insulting both Craster and Pycelle a little there.
I mean you said general personality. Genocide supporters can be gregarious! I'd compare him to a more charming villain than either of them. Someone evil underneath but charming on the surface. Like books!Littlefinger or something. (show ruined this by making him too obviously evil).