I hate the injection of personality into technological instances or common hiccups in modern Internet culture. My heart monitor watch shows me a smiley face while booting up, Github buttons spam "Buy me a coffee!", Reddit says shit like, "Don't panic" when a webpage doesn't load. Shut the fuck up and leave me alone. I am so tired of being surrounded by these pale imitations of reality, like I need to be pacified with pseudo-emotions or meme culture every step of my day.
It's time to read McLuhan. Specifically, Understanding Media. His views on cultures and groups with varying levels of technology can be rather unfortunate, but he essentially set out in the 60's to answer the same question you're thinking about. What, exactly, does electronic communication mean? What does it do to people? With our current technology comes this inherent immediacy, and as we get more and more advanced it will become more and more immediate. Electromagnetic communications began with the one-way broadcast of the spoken word, continued with the one-way verbal/visual and the two-way verbal, and has now exploded into an entirely new extension of every aspect of the human nervous system at light speed to every corner of the globe. It's hard to value the effects as good or bad, really. It's all just so different. We've built a culture and a language for 4,000+ years around writing and developed deep roots for how to think about writing. But now, we have moved on. Writing has been transcended. I think what's left to do is pick up the few scholarly tools we have at our disposal for analyzing this transition and exploring how to mitigate the negative side effects and take advantage of the positives. We need to make a terminology for discoursing about the Internet that is as rich and detailed as the way that we study rhetoric and literature.