I hate the injection of personality into technological instances or common hiccups in modern Internet culture. My heart monitor watch shows me a smiley face while booting up, Github buttons spam "Buy me a coffee!", Reddit says shit like, "Don't panic" when a webpage doesn't load. Shut the fuck up and leave me alone. I am so tired of being surrounded by these pale imitations of reality, like I need to be pacified with pseudo-emotions or meme culture every step of my day.
A funny video that emphasizes this point in regard to content creators: https://youtu.be/rPHK494AUxE
Also, that kinda exists in real life as well. My grandmother once bought a ceramic chicken, cue her now having 30+ ceramic and glass chickens around her house because people decided that was her thing. She has told me before she doesn't turn them down or throw them away because it might upset the person that gave it to her, thinking it was a good and thoughtful gift.
The fundamental goal of modern advertising is to have you define yourself through your consumption, to form a "Brand". My partner's mom literally has a "signature scent" and she's a goddamn manager, but has been sold on needing to have things like that.
Human's need to be individuals within a community (to borrow a problematic term: snowflakes) isn't something I'm ready to blame on capitalism, but holy hell is it exploited constantly, and social media allows companies to do it more effectively than ever. Hell, I'm wearing a fucking siracha shirt right now that someone bought for me cause I put siracha in my ramen.