Like, do we say it ironically? There isn't a Jacobin article about it so I don't know what I am supposed to think. I fucked up my google preferences so when I look up the term it just give me video game levels.
You don't really have to, but it sounds rad, it's an widespread endonym, and you can even pretend it's part of the anti-Italian chapo agenda by erasing the memory of Amerigo Vespucci. Why wouldn't you go for the win-win-win?
I don't think that rule is universally applicable. There have been plenty of words/phrases I have had to learn/unlearn and I wouldn't know if I hadn't asked.
No, is that the gimmick? I thought it was an attempt create a general counter narrative to the country being named after whatever Italian count it got named after.
the gimmick
It's a term from Northeastern (Iroquoian/Lenape/Algonquian) religious cosmology. Ignoring its cultural context and turning it into an ironic meme seems more than a little appropriative.