U.S. retail sales of plant-based foods grew 11.4% last year
One of the biggest growth categories last year was plant-based eggs
“Companies know that you need to have plant-based as a solution, especially when we’re talking about doing it sustainably and safely,” she said.
Bonus:
https://www.bloomberg.com/news/articles/2020-07-30/good-news-for-climate-change-as-world-loses-its-taste-for-meat
The Food and Agriculture Organization of the United Nations estimates that meat production—a decent proxy for consumption—dropped in 2019, and it forecasts a decline again this year.
Even if it's just a disruption it's great
market disrupted, meat expensive, people eat more veg for 6 months, meat cheap again, people don't go back
If you get get someone to be vegetarian for 1 month they'll probably never go back to their old eating habits. They may go back to meat but not the same amount.