You know, the music that's in every fucking insurance advert that wants to market itself as wholesome.

It's usually got the following: Ukelele strumming, jaunty whistling, a bunch of dudes in what sounds like the far off background happily chanting "waaaooooh" or sometimes if the composer is feeling extra evil, the dreaded baby piano. Can someone tell me what this shit is called?

It's the Corporate Memphis of music. I hate hate hate it.

  • NotLuigi [they/them]
    ·
    12 days ago

    It’s clearly taking inspiration from the sort of pop folk that was popular in like 2012. Mumford and Sons, Lumineers, Phillip Phillips, etc. I don’t know if I would call it Muzak because a lot of video game music is intended to be looped without getting abrasive or annoying. But it definitely sounds like an instrumental to a pop folk song that never quite kicks in.