Hiring a private fire crew costs thousands of dollars a day, and most work through government contracts or with insurance companies. Some wealthy property owners are calling them in directly.
Outside one mansion in a Palisades neighborhood with little or no fire damage, two men — who declined to provide their names — said they often contract with city governments, but this afternoon were protecting a single house. They said they did not know who the owner was, only that their company, National Wildfire Protection Service, had dispatched them there.
oh wow, that's 100BC rome level of social advancement...
https://en.wikipedia.org/wiki/Marcus_Licinius_Crassus#Rise_to_power_and_wealth
I don't care if it's apocryphal I desperately need it to be true that he got molten gold poured down his gullet.
AFAIK it's a question of whether it was done to him before or after he died.
Crassus: Where did that bring you? Back to me.