More and more often it looks to me like the prevalent view of propaganda is "if something breaks my worldview then it's propaganda". And living in a western country anti-American and anti-EU sentiment or even just presenting countries like China, Russia, DPRK, etc. is often attributed to foreign propaganda.

Idk I hate how no official here calls out Isra-l for its hasbara but everybody seems so concerned with Russian "propaganda" that they'd rather enforce a full blown censhorship. This stance is such a joke that some people have indeed simply stopped caring. Most do seem to believe or at least pay attention to what the state says through its media and it does seem here like the state calling out stuff as propaganda has at least its share of "effectivity" on the people.

PS. Sorry if the comment is confusing, my point is that how effective state calling out information as propaganda is depends a lot on the receiving end, aka the people. A lot seem to be inclined to accept the state/EU/US narrative on what is propaganda and what is not, but others have become critical to it due to its stance on the Palestinian issue.