Prices don't have to rise for things to be unaffordable if nobody has the money to buy them to begin with. The government sank trillions in ensuring "business as usual" for businesses, so while they might not be feeling the same pressure as consumers/real fucking people (yet), they sure will be when suddenly tens of millions of people are evicted because of the crisis, and many more default on credit and debt of one kind or another.

The economy is currently behaving like a cartoon character who ran off the edge of a cliff but hasn't looked down yet. It's too late and the catastrophe is inevitable, but thanks to the power of make believe it'll get a little further than it should.