That article ends with "A successful contemporary politics has stakes in defining the rhythmic flow between schizophrenic and identificatory impulses. Hopefully, alternative rhythms can challenge, or at least syncopate, the accelerating rhythm of late capitalism."
If anything it reads like a manifesto of why Buzzfeed exists rather than any betrayal of previous beliefs. It basically argues that what capitalist marketeers are doing seems to be effective, so let us co-opt these strategies towards our own ends.
Buzzfeed produces a very specific type of culture; it is bourgeois and liberal but as LGBTQ person I can tell you that absolutely I would rather be in a room with a random Buzzfeed reader than random person that dislikes Buzzfeed or even random Chapo just given influx of stupidpol chuds. That website is is like an anti-venom for bigotry.
Much of it is also a gateway drug to BuzzfeedNews, which is a lib-left publication with articles like this one: https://www.buzzfeednews.com/article/otilliasteadman/pandemic-nurses-onlyfans-sex-work
And besides, the type of people that are liable to visit Buzzfeed are the exact same that could get easily sucked into alt-right and conspiracy thinking instead; it is no coincidence that Breitbart has such a similar approach.
The worst Buzzfeed can be reasonably accused of is hypernormalisation and telling people to vote democrat.
I mean seriously, the kind of person that reads and agrees with this: https://www.buzzfeednews.com/article/peteraldhous/political-violence-inequality-us-election
They are inches away from being radicalized into leftism; all they are really missing is class consciousness and some praxis. God knows I would rather have ex-BuzzfeedNews flooding into Chapo than ex-Stupidpol.
To put it bluntly, the schizophrenic work of dissolving bigotry is much more difficult and time consuming than the intellectual work of reading a few essays on Marxism.
That article ends with "A successful contemporary politics has stakes in defining the rhythmic flow between schizophrenic and identificatory impulses. Hopefully, alternative rhythms can challenge, or at least syncopate, the accelerating rhythm of late capitalism."
If anything it reads like a manifesto of why Buzzfeed exists rather than any betrayal of previous beliefs. It basically argues that what capitalist marketeers are doing seems to be effective, so let us co-opt these strategies towards our own ends.
Buzzfeed produces a very specific type of culture; it is bourgeois and liberal but as LGBTQ person I can tell you that absolutely I would rather be in a room with a random Buzzfeed reader than random person that dislikes Buzzfeed or even random Chapo just given influx of stupidpol chuds. That website is is like an anti-venom for bigotry.
Much of it is also a gateway drug to BuzzfeedNews, which is a lib-left publication with articles like this one: https://www.buzzfeednews.com/article/otilliasteadman/pandemic-nurses-onlyfans-sex-work
And besides, the type of people that are liable to visit Buzzfeed are the exact same that could get easily sucked into alt-right and conspiracy thinking instead; it is no coincidence that Breitbart has such a similar approach.
The worst Buzzfeed can be reasonably accused of is hypernormalisation and telling people to vote democrat.
I mean seriously, the kind of person that reads and agrees with this: https://www.buzzfeednews.com/article/peteraldhous/political-violence-inequality-us-election
They are inches away from being radicalized into leftism; all they are really missing is class consciousness and some praxis. God knows I would rather have ex-BuzzfeedNews flooding into Chapo than ex-Stupidpol.
To put it bluntly, the schizophrenic work of dissolving bigotry is much more difficult and time consuming than the intellectual work of reading a few essays on Marxism.