I think Tesla's early success, such that it was, was because it was the only option. Since the Cybertruck was announced, multiple quality electric pickups have been released. The F-150 Lightning is a variant of a beloved brand, and the Rivian R1T is targeting the exact same market with the added gimmick of a motor per wheel and actual design and build quality. Unless they can severely underprice the Cybertruck, I don't know how they can appeal to consumers who aren't online 18 hours a day.
I think Tesla's early success, such that it was, was because it was the only option. Since the Cybertruck was announced, multiple quality electric pickups have been released. The F-150 Lightning is a variant of a beloved brand, and the Rivian R1T is targeting the exact same market with the added gimmick of a motor per wheel and actual design and build quality. Unless they can severely underprice the Cybertruck, I don't know how they can appeal to consumers who aren't online 18 hours a day.