Too many br*nds at the grocery store, I can't decide, why do we need 14 br*nds of laundry detergent? Destroying br*nds is essential for the revolution.
There will be one br*nd of soup. One br*nd of soap. One br*nd of orange juice.
Lenin's Own Orange Juice. A man we can trust.
It absolutely is a form of rent, in a lot of cases anyway. Capitalists refer to this as an "intangible" on balance sheets.