it was sociology of pop culture it was dope!! after class i asked for other cool media like the “they live” clip he showed in class

that class ruled once we were discussing the idea of class distinction. basically how middle class people aren’t materially too different from working class people and upper middle class vs middle class so on so forth.

they have to distinguish themselves culturally as superior. The example he gave was PBR and how it was seen as a “hick” beer that classy craft beer drinkers or imported beer drinkers would scoff at. Then culturally as hipster absorbed it for clout raised its cultural value via irony, thus moving the bar in a sort of way. PBR was seen as middle brow rather than lowbrow and another beer will take that cultural clout of being the shit beer or whatever and so forth. the other example was wallmart vs target for PMC middle class distinction. it goes on. i wish i could be in that class forever, so many lasting lenses I still apply to situations that give me insight