It has been defined elsewhere as "turning expressions of the capitalist system and its media culture against itself"[5]—as when slogans and logos are turned against their advertisers or the political status quo.[6]
is this dialectics?
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Interestingly enough, I just watched this last night where a guy from the ACLU back in 2013 is talking about how they convinced pro-cop politicians like Schumer to get on board with HTTPS by playing it off Identity Theft fears and National Security threats from China.
DEF CON 22 - Christopher Soghoian - Blinding The Surveillance State