I will say, as someone who flies for the holidays, it's much easier for me to give people gift cards, plus that's usually specifically what they ask for when I ask what they want. My mom wanted an Amazon gift card, my dad wanted a Home Depot gift card, and my brother wanted a Lululemon gift card. I bought my dad a few small things and I ordered an immersion blender for my mom that I am splitting with my brother, but other than that, everyone just says they want gift cards now.