To make matters worse, there were about $3 B I L L I O N in unused gift cards last year.
This is what always gets me about gift cards. I always end up having to spend money because you're never able to hit exactly $10, $25, or whatever else is on there. Making me spend money isn't a gift, it's a curse. If you don't spend the whole thing it feels wasteful.
The gift hierarchy for me goes:
Any gift -> a nice card -> nothing -> gift card
This is what always gets me about gift cards. I always end up having to spend money because you're never able to hit exactly $10, $25, or whatever else is on there. Making me spend money isn't a gift, it's a curse. If you don't spend the whole thing it feels wasteful.
The gift hierarchy for me goes: Any gift -> a nice card -> nothing -> gift card
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