I am certain there's a metric of ROI for product development with diminishing returns that encourages shifting resources to marketing.
like, "ok, we can either A.) throw out the production strategy entirely and take a big risk to improve quality AND try to expand market share with a complementary advertising strategy... or we can B.) send the executive marketing team to burning man and let them microdose in the office to come up with some cross promotional gimmick. B costs 10% of A and at worst is only going to cost some weirdos their jobs."
I am certain there's a metric of ROI for product development with diminishing returns that encourages shifting resources to marketing.
like, "ok, we can either A.) throw out the production strategy entirely and take a big risk to improve quality AND try to expand market share with a complementary advertising strategy... or we can B.) send the executive marketing team to burning man and let them microdose in the office to come up with some cross promotional gimmick. B costs 10% of A and at worst is only going to cost some weirdos their jobs."