On movies and TV, definitely franchising and conglomeration under Disney. Like the MCU has most of the first 3 phases of it, there's the Star Wars media bursting out with the sequel trilogy and shows. Both Marvel and Lucasfilm were purchased by Disney in the 2010s. For non Disney but still franchised, there's the DC movies and also the various others like the Fast and Furious and Jurassic Park series. This isn't new of course, like there were horror movie crossover franchises in the 40s and 50s and Harry Potter ended in 2011 but it still was no where near the domination that occurred over the 2010s where Infinity War and Endgame and Star Wars are the top 3 grossing films of the decade. I mean 5/10 top grossing films of the decade were Marvel movies. 3 more were disney (1 sequel and 1 remake, and another sequel with Star Wars), and then F&F 7 and Jurassic World were also both sequels/reboots. To find an original movie on there, you have to go all the way to 38 with Zootopia (and that's still Disney lol). You have to go down to 46 to find a non Disney non franchise movie with Bohemian rhapsody. Out of the top 50 a crazy 10 (and again half of the top 10) are marvel movies.
The 2000s are a similar legacy except Harry Potter is basically the dominator, however Avatar stands alone, and the first lord of the rings trilogy also does, as does the matrix trilogy. In fact Disney has very few top grossing films in the 2000s compared to the 2010s. 2010 to 2020 is really the subsumption of Warner Brothers (and to a lesser extent Sony Pictures, 20th century fox (which Disney also just bought), Pixar (disney bought lol), Paramount, and DreamWorks) by Disney.
And of course franchising was in TV in the 2000s too with sci fi shows a lot, like battle star galactica and stargate but it was not nearly as popular as the absolute giant that the marvel movies (and now TV shows starting this year, would have been 2020 if not for covid) became.
If you want to see a really sharp turn, look at the 1990s. In the 1990s of the top 10 grossing films, only 2 are sequels/franchises (phantom menace and Jurassic park 2) and the top 10 is a (still grossly oligarchic) mix of Paramount, 20th century fox, universal, Walt Disney, Sony/Columbia, and Touchstone. Disney only has 2 in the top 10 (Lion King and the Sixth Sense, both original). Compare the 2000s and 90s to 2010, where Disney has 8 of the top 10 (and bought the top grossing film of the 2000s, Avatar) and the other 2 are Universal with a Jurassic Park reboot and FF7.
The 90s are really the last decade before franchising mania pops off in the 2000s (or like 1999 if you want to count Phantom Menance). IMO the 90s are the decade of original trilogies (and some reboots like the flinstones for example) starting to gain a lot of steam, which in the 2000s morph into giant franchises, which are then effectively monopolized in the 2010s by Disney.
On movies and TV, definitely franchising and conglomeration under Disney. Like the MCU has most of the first 3 phases of it, there's the Star Wars media bursting out with the sequel trilogy and shows. Both Marvel and Lucasfilm were purchased by Disney in the 2010s. For non Disney but still franchised, there's the DC movies and also the various others like the Fast and Furious and Jurassic Park series. This isn't new of course, like there were horror movie crossover franchises in the 40s and 50s and Harry Potter ended in 2011 but it still was no where near the domination that occurred over the 2010s where Infinity War and Endgame and Star Wars are the top 3 grossing films of the decade. I mean 5/10 top grossing films of the decade were Marvel movies. 3 more were disney (1 sequel and 1 remake, and another sequel with Star Wars), and then F&F 7 and Jurassic World were also both sequels/reboots. To find an original movie on there, you have to go all the way to 38 with Zootopia (and that's still Disney lol). You have to go down to 46 to find a non Disney non franchise movie with Bohemian rhapsody. Out of the top 50 a crazy 10 (and again half of the top 10) are marvel movies.
The 2000s are a similar legacy except Harry Potter is basically the dominator, however Avatar stands alone, and the first lord of the rings trilogy also does, as does the matrix trilogy. In fact Disney has very few top grossing films in the 2000s compared to the 2010s. 2010 to 2020 is really the subsumption of Warner Brothers (and to a lesser extent Sony Pictures, 20th century fox (which Disney also just bought), Pixar (disney bought lol), Paramount, and DreamWorks) by Disney.
And of course franchising was in TV in the 2000s too with sci fi shows a lot, like battle star galactica and stargate but it was not nearly as popular as the absolute giant that the marvel movies (and now TV shows starting this year, would have been 2020 if not for covid) became.
If you want to see a really sharp turn, look at the 1990s. In the 1990s of the top 10 grossing films, only 2 are sequels/franchises (phantom menace and Jurassic park 2) and the top 10 is a (still grossly oligarchic) mix of Paramount, 20th century fox, universal, Walt Disney, Sony/Columbia, and Touchstone. Disney only has 2 in the top 10 (Lion King and the Sixth Sense, both original). Compare the 2000s and 90s to 2010, where Disney has 8 of the top 10 (and bought the top grossing film of the 2000s, Avatar) and the other 2 are Universal with a Jurassic Park reboot and FF7.
The 90s are really the last decade before franchising mania pops off in the 2000s (or like 1999 if you want to count Phantom Menance). IMO the 90s are the decade of original trilogies (and some reboots like the flinstones for example) starting to gain a lot of steam, which in the 2000s morph into giant franchises, which are then effectively monopolized in the 2010s by Disney.