In my opinion, “the West” is (nearly) a synonym of “the imperial core”. I have met a lot of non-white people who live in “the West” and embody a lot of what I hate about “white people” (the selfishness, for example). My point is that apart from people who actively fight against it (most leftists, for example), people who live in the West in general adhere to, follow, promote, etc, Capitalist Ideology. This is less the case for those living in the Global South (in my experience).
it is to the extent that colour in itself is second to the europeans values and the idea of preservation of that because "white people" is always in the american sense of the word in my experience being from the american backyard