A parasocial interaction, an exposure that garners interest in a persona,[4] becomes a parasocial relationship after repeated exposure to the media persona causes the media user to develop illusions of intimacy, friendship, and identification.[3] Positive information learned about the media persona results in increased attraction, and the relationship progresses.[4] Parasocial relationships are enhanced due to trust and self-disclosure provided by the media persona.[3] Media users are loyal and feel directly connected to the persona, much as they are connected to their close friends, by observing and interpreting their appearance, gestures, voice, conversation, and conduct.[4] Media personas have a significant amount of influence over media users, positive or negative, informing the way that they perceive certain topics or even their purchasing habits.

meh I don't care about Amber she's just an inspiration to all Soviet heads