Oh good, I was thinking, "'It depends' is just 'well akshually' by another name but it's really my opinion, so here it goes."

I also think trying to use the journalist's idea of the inverted pyramid is probably a good idea. People may not read all the way to the end, but you may get the most important information to them at the beginning at least.

Not that I have any room to talk, given that I have written absolute WALLS of text on here.