His whole schtick was regurgitating dead basic life advice for a capitalist system. Advice Zizeck has spent his whole life deconstructing.

Now granted, a lot of weird nerds need that advice on basic socialisation (I know I did, but not from him), and getting the equivalent of a Victorian-era ladies etiquette manual was super useful for them (though they really should have just logged on to something like the Art of Manliness and skipped the Chud bits.)