A hundred thousand bot accounts will retweet, like, and promote this messaging ad nauseum. Eventually, it'll catch the eye of enough white collar shills and wine moms and become a "thing".

That's just how internet propaganda works, now. It's not a matter of buying or not buying the message. It's a matter of visibility. Do you have a million followers? Do you get promoted by The Algorithm so everyone can see and hear you? Then you're the person leading the conversation.