Shopping at Target "Do I want a Sodastream? ...Nah, I don't need one."
SWAT Team runs over "YOU WILL BUY THE SODASTREAM OR WE WILL SHOOT! PUT THE SODASTREAM IN YOUR CART AND KEEP YOUR HANDS WHERE WE CAN SEE THEM!"
Shopping at Target "Do I want a Sodastream? ...Nah, I don't need one."
SWAT Team runs over "YOU WILL BUY THE SODASTREAM OR WE WILL SHOOT! PUT THE SODASTREAM IN YOUR CART AND KEEP YOUR HANDS WHERE WE CAN SEE THEM!"
Ben and Jerry's stopped selling in occupied Palestine a while back. It was then sold to an Israeli company after the state of NJ pulled almost $200 million worth of shares from B&J's parent company.
As others have said it's more for preventing collective action, thought this was a good example of exactly how.