• invo_rt [he/him]
    ·
    3 months ago

    That show, Duck Dynasty, felt like a step in that direction. I never watched the show, but iirc they were all wealthy from a family business and that picture leaked of them like a decade before the show where they look like they're out of a Banana Republic ad. The bead and camo thing is a branding exercise which is all that seems like now, a consumer identity.

    Pertaining to your fourth point, there are a lot of guys driving around my area with a redneck affect in $100K+ gigantic pickup trucks that are pristine. I live in a urban area where you have to drive a good 30+ minutes to find something resembling a farm. Amusingly, I grew up in an actually rural, post-industrial Appalachian town on a small family farm so I have more bona fides than most of these people. I just became a leftist instead.

    • invalidusernamelol [he/him]M
      ·
      edit-2
      3 months ago

      Duck Dynasty was one of the most successful advertising campaigns of all time and single handedly saved Bass Pro Shop.

      A fucking mid sportswear and boating store rebranded to become the Disney of retail. They even have the Pyramid resort that has become Disneyland for conservatives and Menanites.