Alex Jones is a lot wackier and I bet a large proportion of his audience started out watching him ironically or just seeing him as a harmless comedic crank before slowly getting sucked in until they emerged on the other side as true believers.

Ben Shapiro is thoroughly unfunny and radiates powerful loser energy which is not helped by him being short and people (unfairly) associating short men with losers who suffer from a Napoleon complex. The only people who don't see his loser aura are already true believers.