I don't know how to articulate to my friends why I hate whole economy of environmentally conscious products. Obviously it's good to be do as much as we can, but I have a knee-jerk reaction to anything that puts aside mass organizing in favor of a different palette of consumption. I don't know how to talk about this without sounding like an annoying contrarian. Also the minimalist marketing sucks so hard. Maybe I'm the asshole.
You're not an asshole, you just dont like being condescended to.