It's easy to say that it feels like a psyop, but the levels of class reductionism - that is to say - the knee-jerk ridicule of intersectional shit or critical race theory stuff feels highly suspect. Like, you can't say white people are nerds (which they are) in a lot of anti-woke left spaces without harsh rebukes, and it seems really suspect to me. Is there a real fash pipeline in our midst? Are class reductionist white people that sensitive and defensive and... well... white to the point that they can't let go of their privilege even in the context of them being left?
Considering fucking Marco Rubio has started railing against Woke Capital you're definitely correct to do a reality check. There are definitely cryptos, some of them actual psyops, some of them individual chuds, some of them just stupid people who listened to too much Jimmy Dore. The confusion is part of their strategy, because it is genuinely confusing.
A rule of thumb is to check if someone airs positive, constructive, creative opinions in addition to generic anti-woke-neolib hate. Also remember that a pipeline can go both ways.