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How do you get your fellow kids to watch 433 minutes per week like the old folks do?...

At MSNBC, the median age this year has been 68, four years older than CNN, according to the latest data from Nielsen. That's up from a median age of 65 in 2017. Which makes it all the more noteworthy that MSNBC's newly appointed president is a 40-year-old "digital native" millennial named Rashida Jones.

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[There will be] a new focus on streaming. [...] Advertisers remain most beguiled by viewers between the ages of 25 and 54.

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MSNBC still commands an unusual devotion from its fans. During the first three months of 2021, committed MSNBC viewers watched the network for an average of 433 minutes per week, compared to 325 minutes for comparable Fox viewers and 291 minutes for CNN viewers, according to Nielsen data.

"We have audiences that will sit there and watch for hours and hours and hours," Jones said. "So, how do we get more people into that camp?"

Related...

MSNBC making a bid for young viewers with...a streaming show hosted by Nicole Wallace. Kids are gonna be hyped.

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  • Grownbravy [they/them]
    ·
    3 years ago

    At MSNBC, the median age this year has been 68, four years older than CNN, according to the latest data from Nielsen. That’s up from a median age of 65 in 2017.

    This is the stupidest statistic i’ve ever read

    the medium age went up 3 years in the last 3 years.

    • Lovely_sombrero [he/him]
      ·
      3 years ago

      This means that they aren't getting any new younger viewers. Since humans don't live forever, this is even worse, since some very old viewers died and the median age should just naturally stay close to where it was three years ago.