Originally "so bad they become ironically good", now just "literally any quality meme (which means most will be incredibly low quality like this one because it's easier) and the amount of irony it's supposed to have is only clear after voting to cover for it

Basically Schrodinger's jokes; if you like it, it's cause it's good and high effort; if you don't like it, actually that means it succeeded because it was purposely bad 😎😎