Over the past few decades, social media, the meritocracy and celebrity culture have fused to form a modern culture that... places tremendous emphasis on competitive display, personal achievement and the idea that physical beauty is an external sign of moral beauty and overall worth.
My God, you're almost there. Just say that capitalism wants to trash those who don't have immediate material value.
Even if we didnt have words for it already "lookism" is like the most dogshit way to phrase it, like do you want people to mock the name of it so much no one pays attention to what you are actually talking about?
Surely theres some latin shit you could call it to make people take it seriously.
Academia has poisoned us all
In this situation I think its good because otherwise the only thing people think of when inventing new concepts is just bolting an -ism at the end of it, it blows so hard even more than academia.