First you get a job managing social media accounts for a company and then you bullshit your way into better marketing jobs and lie about the details of your degree.
I'm not really joking by much to be honest. There's some elements of understanding marketing, audiences and brands overall but that's fuck easy to pick up by reading the core books everyone recommends and the rest is just layers and layers and layers of bullshit.
Oh I also have a prior background in SEO at least so that's somewhat actually mechanical, analytical and useful. Managing adwords and other marketing products and actually doing it really well with confidence about long-term strategies was a major part of my progression.
I hated it. But am good at it. Ironically the same skills that make you good at marketing (speaking bullshit but doing it persuasively) also make you good at bullshitting enough to progress in the job. Marketing yourself is the same as marketing a product.... Now excuse me while I throw up for writing that last sentence.
This is genuinely helpful, thanks for the detailed reply! Any recs for where I should start first? I was thinking of taking a google analytics class or something.
As good a place as any. You can also genuinely learn a lot by getting into the blackhat online communities, figuring out what the major seo personalities are, and learning from the major companies in the field. My background in SEO was entirely self-employed freelance work through self learning online until I got into a gaming company as a community manager. I was earning fairly well just by being successful on freelance sites, although I was working unheathily massive amounts of time at all hours of the day at a moment's notice in order to get the work before others. Then I got to do it for a gaming company for less money in a shit location. Yay.
First you get a job managing social media accounts for a company and then you bullshit your way into better marketing jobs and lie about the details of your degree.
I'm not really joking by much to be honest. There's some elements of understanding marketing, audiences and brands overall but that's fuck easy to pick up by reading the core books everyone recommends and the rest is just layers and layers and layers of bullshit.
Oh I also have a prior background in SEO at least so that's somewhat actually mechanical, analytical and useful. Managing adwords and other marketing products and actually doing it really well with confidence about long-term strategies was a major part of my progression.
I hated it. But am good at it. Ironically the same skills that make you good at marketing (speaking bullshit but doing it persuasively) also make you good at bullshitting enough to progress in the job. Marketing yourself is the same as marketing a product.... Now excuse me while I throw up for writing that last sentence.
This is genuinely helpful, thanks for the detailed reply! Any recs for where I should start first? I was thinking of taking a google analytics class or something.
As good a place as any. You can also genuinely learn a lot by getting into the blackhat online communities, figuring out what the major seo personalities are, and learning from the major companies in the field. My background in SEO was entirely self-employed freelance work through self learning online until I got into a gaming company as a community manager. I was earning fairly well just by being successful on freelance sites, although I was working unheathily massive amounts of time at all hours of the day at a moment's notice in order to get the work before others. Then I got to do it for a gaming company for less money in a shit location. Yay.