The way they're bending it almost looks like they're just part of the picture on the curtain-poster (I have no idea what one would actually call that sort of thing; I assume it's a big posterboard being hung like a curtain over the shelf, so that's the best way I can think of it to refer to it).
I like how they actually put effort into putting price tags over the photos of items that aren't there.
WAGE SLAVE CAGE
The way they're bending it almost looks like they're just part of the picture on the curtain-poster (I have no idea what one would actually call that sort of thing; I assume it's a big posterboard being hung like a curtain over the shelf, so that's the best way I can think of it to refer to it).