"Epic" "awesome" "revolutionary" "never before seen" "once in a lifetime"

Everything is hyperbole, to the point where "epic"--something that should describe the most important events of human history--is reduced to pressing buttons well in a videogame made for children

Not to say the Protestant core of the USA hasn't had something to do with it (it's the END TIMES, you're going to burn in hell FOREVER, God's love is INFINITE, etc.) but it seems like mostly a market construction

Comical how liberals do the whole "newspeak is coming" don't realize it has; don't need to ban words if you make them completely meaningless

"Freedom" means nothing, "revolution" means nothing, "just" means nothing, "socialism" means nothing, "democracy" means nothing

https://en.wikipedia.org/wiki/Recuperation_(politics)

  • MolotovHalfEmpty [he/him]
    ·
    3 years ago

    Even that's fallen out of fashion again most places beyond the tech grift, but essentially there's only two extremes of ad copy for example these days. There's the wildly hyperbolic, cringe style of epic revolutionary jargon experiences. And then there's literally doing data input for software that completely stamps out any personality, imagery, or space for creativity. That's why so much web content writing is impenetrably boring, because the authors get little frowny faces from the software saying they can't post it because a sentence is more than 20 words long or they didn't repeatedly use the same six software pre-approved 'active verbs'.

    As for the perhaps more actively damaging (as opposed to just making everything stupider or more bland) erosion of meaning in language I agree with you :100-com: although I'd leverage most of the blame there at so called journalism and news media than advertising per se. That being said, you could certainly make the case that news media in a capitalist system is simply advertising for the product of capital's ideology and opinion.

    • Reversi [none/use name]
      hexagon
      ·
      3 years ago

      That being said, you could certainly make the case that news media in a capitalist system is simply advertising for the product of capital’s ideology and opinion.

      Not that journalism was always prudent (yellow journalism, etc.), but without question the media industry took its cues from the advertising that came before it