"Epic" "awesome" "revolutionary" "never before seen" "once in a lifetime"

Everything is hyperbole, to the point where "epic"--something that should describe the most important events of human history--is reduced to pressing buttons well in a videogame made for children

Not to say the Protestant core of the USA hasn't had something to do with it (it's the END TIMES, you're going to burn in hell FOREVER, God's love is INFINITE, etc.) but it seems like mostly a market construction

Comical how liberals do the whole "newspeak is coming" don't realize it has; don't need to ban words if you make them completely meaningless

"Freedom" means nothing, "revolution" means nothing, "just" means nothing, "socialism" means nothing, "democracy" means nothing

https://en.wikipedia.org/wiki/Recuperation_(politics)

  • mittens [he/him]
    ·
    3 years ago

    Super skeptic about this, if language could be shaped through advertising, then escalator, kerosene or taser would remain registered brand names. especially relevant to your question of suppressing words in an orwellian way, they couldn't remove those words from widespread use, thus they became generic denominators to their chagrin.

    further, charged words like freedom have their meanings deeply rooted in ideology, already their meaning is loose and inconsistent. zizek calls this process capitonnage, the signifying point (the quilting point) where meaning is derived from is somewhere else and not in the word itself, so no matter how many times you read "a revolution in payment technology" will the word "revolution" carry a different connotation to you and every other filthy commie like you who share a similar ideology, likewise "freedom" will not mean the same to you than it does to a libertarian, and so on. wouldn't worry about this too much in particular, i think ideology is way more insidious than just advertisments. hell, i don't think advertising is effective at all in the first place.

    • Reversi [none/use name]
      ·
      3 years ago

      thus they became generic denominators to their chagrin.

      Chagrin? The word itself is an advertisement.

      "Which kleenex should I get? Oh... Kleenex."

      • mittens [he/him]
        ·
        3 years ago

        Yes, chagrin, when a brand becomes too common place, they can't use it as a brand anymore, because you can't brand your product as a generic denominator.