"Epic" "awesome" "revolutionary" "never before seen" "once in a lifetime"
Everything is hyperbole, to the point where "epic"--something that should describe the most important events of human history--is reduced to pressing buttons well in a videogame made for children
Not to say the Protestant core of the USA hasn't had something to do with it (it's the END TIMES, you're going to burn in hell FOREVER, God's love is INFINITE, etc.) but it seems like mostly a market construction
Comical how liberals do the whole "newspeak is coming" don't realize it has; don't need to ban words if you make them completely meaningless
"Freedom" means nothing, "revolution" means nothing, "just" means nothing, "socialism" means nothing, "democracy" means nothing
https://en.wikipedia.org/wiki/Recuperation_(politics)
My personal bugbear is pr/pitch meeting speak. Optimize, pivot, partner, fucking "content"!
I fucking hate the word content. It reduces all actuall artistic endeavor to nothing more than what's contained between advertisements. Really gives the game away as far as what America's priorities are