because it reveals how hypocritical they are, they don't even follow their stupid made-up rules about flag handling. Kapernick couldn't kneel before the flag, which is a respectful pose allowed by flag code, but they routinely stretch out the flag at sports games in flagrant violation of flag code. It's all of racism in miniature; a result which only applies to non-european people, and is harshly enforced despite being utter nonsense.