I know I’d get downvoted for this (if we had downvotes) but ‘let’s go Brandon’ is hilarious, clever, and totally something we’d do.

It’s more refined and nuanced than the previous dog whistling of ‘frens’, because the encoding isn’t one of their choosing. Rather, it was one forced upon them. The media took an expression of mass discontent and blatantly sanitised it on air. The response has been to embrace the sanitisation, but encode it with the meaning of the original discontent.

It’s a subversion of a subversion. A re-vulargising of a sanitisation. It reiterates the initial message in a manner that’s formalistically sanitised. In doing so, it becomes acceptable to air in the media. And yet, because the sanitised message is incoherent without the knowledge of the initial message, it winks at allies, beckons to the clueless, and pulls the finger at those in power.