I've been playing New World and following this series of events.
Amazon have no fucking idea what they're doing and this article sums up just about every single problem that has led to this outcome. It falls on company attitude and Mike Frazzini being a total fucking ghoul.
If you thought corporate culture was bad in EA and Activision for trying to make videogames entirely based on metrics, Amazon has said "hold my beer" and failed spectacularly 3 times now.
New World has been the worst major mmo launch I have ever seen, and I've played them all.
Seems to be that they think business management can be completely and utterly sanitised down to a 100% metric-based level.
This fails miserably in creative entertainment because what is "fun" exactly? Fun is determined by what your target audience is first and foremost and then catering to that target audience.
They at no point seemed to know what their target audience was throughout any of the process of development. They still don't seem to know. They have actual real talent at the company but the mismanagement and culture is clearly the problem.
I've been playing New World and following this series of events.
Amazon have no fucking idea what they're doing and this article sums up just about every single problem that has led to this outcome. It falls on company attitude and Mike Frazzini being a total fucking ghoul.
If you thought corporate culture was bad in EA and Activision for trying to make videogames entirely based on metrics, Amazon has said "hold my beer" and failed spectacularly 3 times now.
New World has been the worst major mmo launch I have ever seen, and I've played them all.
This is how executives at most companies think. Your role is all about your "caste", not your skills.
Seems to be that they think business management can be completely and utterly sanitised down to a 100% metric-based level.
This fails miserably in creative entertainment because what is "fun" exactly? Fun is determined by what your target audience is first and foremost and then catering to that target audience.
They at no point seemed to know what their target audience was throughout any of the process of development. They still don't seem to know. They have actual real talent at the company but the mismanagement and culture is clearly the problem.