Every site is trying to pull a Bonzai Buddy now.
"We need all your info for advertising, not you can't opt out unless you make an account and give us your email. Oops, looks like I hid the opt-out under a subheader. Amazon is now profiling you."
WE USED TO CALL THAT SHIT A VIRUS.
ITS EVERY. FUCKING. WEBSITE. NOW
"Hi I'm going to block this entire site until you give me your info, this is very cool and normal."
Capitalism ruined the internet. The whole thing is malware now.
Recipes are also being completely wrecked by SEO and monetisation garbage. If I want a recipe for chocolate cake I have to scroll through page after page of irrelevant text. And it's not a gastronomical essay, which is an enjoyable literary genre in its own right, no it is all pointless filler text that only exists as a place to put keywords for search engines and to have something to put between the ads.
Sometimes, if you're lucky, it's just the recipe broken down with advice for ingredients and the like.
Oh you want a recipe for cookies? Let me tell you about how using agave syrup instead of sugar cured my sister in law's covid