Spoiler, it attracts new customers to KFC so they make even more money and can expand their murderous operations. Giving money to meat capitalists will not lead to animal liberation.

https://www.independent.co.uk/voices/vegan-fashion-taylor-swift-burger-king-kfc-ethical-consumerism-a9073361.html

you don’t end exploitation by handing your money to the exploiters. All you do is bankroll further exploitation.

Burger King bosses say that, since they launched the plant-based meal, meat eaters are continuing to buy beef burgers. The only difference is that now vegans and vegetarians are starting to come through the doors too. They have simply widened their customer base, not changed habits or spending choices.

https://www.fool.com/earnings/call-transcripts/2019/10/28/restaurant-brands-international-inc-qsr-q3-2019-ea.aspx

What's especially exciting is that the sales of the Impossible Whopper have been highly incremental and have attracted new types of guests into our restaurants. It's really been something to see as I visited stores across the country and our team has been getting a lot of questions as to just who this guest is that's coming in for the Impossible Whopper.

We've done a lot of research and found that the appeal is quite broad based across several types of consumers. We see a lot of Millennial and Gen Z customers who tend to really connect with the message around sustainability. We also see older guests that perhaps used to come to Burger King, but haven't visited in a while. Just recently, I was visiting a restaurant in L.A. and was behind the counter when a woman in her mid 40s came in and ordered two Impossible Whoppers. I started a conversation with her and she said she hadn't come to Burger King for over a decade, but came back because the product really resonated with her and tasted great.

https://www.businessinsider.com/how-tyson-is-expanding-its-raised-and-rooted-plant-based-lineup-2021-4

For Tyson, plant-based products like the new burgers, grounds, and sausages are a chance to increase protein consumption, Ervin said. "People are swapping out other meals, like carb-based or vegetable meals, and actually replacing them with higher protein," Ervin said.

You cannot liberate animals through your pocketbook, and you certainly can't do it by paying meat capitalists.

The bourgeois meat hegemony: a contribution to explaining the persistence of animal super-exploitation in capitalism: https://b-ok.cc/book/16645568/37f3a7

Despite more and more plant based commodities entering the market, the meat industry only continues to grow. Plant Based Commodities (PBC) don't replace the meat industry, they complement it and greenwash (veganwash) it, so it gets richer and more powerful. Giving money to the main architects and profiteers of the animal holocaust makes it worse, not better.

Beyond and Impossible and such are for-profit businesses. Their North Star isn't animal liberation, it's profit by any means, even at the expense of animal lives.

Coincidentally, KFC is opening 500 new locations!

https://www.express.co.uk/life-style/life/1550169/KFC-500-new-restaurants-drive-thrus-full-list-locations-UK