Any time I would listen to a tech podcast, they'd discuss Apple/its products for a majority of the time, despite OSX having less than 20% market share (and iOS having like half of Android's as well). But obviously since their products are the priciest as well as the most """prestigious""" they deserve an inordinate amount of attention and hype.
I'll use my old iPhone until I literally cannot anymore. Boggles my mind how many people are "upgrading" year after year